Boosted is a revolutionary start-up changing the way people get around cities. They asked me to help them define their brand voice––how could I say no to hanging out with a bunch of skaters all day? (Spoiler: I couldn't.) In my time there, I created a style guide with the art director that defined Boosted's main principles, values, mission and how those translate into Boosted's voice. I translated that voice into web, email, ad, social, and OOH copy.