My team owned, organized, and creative directed a three-day food shoot to build a library of still, GIF, and video assets based on the learnings we acquired from the previous year. I guided the team through every detail––from food and prop styling to layouts, interactions, and set-up. We sourced all props, came up with each dish and scene, and concepted the overall aesthetic. These assets are the base for the majority of our UA and retargeting food ads, including the ones above.