STEPH LAGER

We needed to go big or go home for Pebble's third Kickstarter campaign. We created emails that generated excitement for the big day, and continued to keep the momentum going with out-of-the-box designs and bold messaging.

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Teasers, last-day reminders, product introductions, and a homepage hero for Pebble's third Kickstarter campaign, which brought in 12.8 million dollars, making it the third most funded Kickstarter campaign to date (the first was for our Pebble Time smartwatch).

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Design: Harel Sheniak, Angela Tam

Copy: Stephanie Lager

Head of Design: Liron Damir