STEPH LAGER

For Pebble's Valentine's Day Campaign I worked with the designer to develop a playful, flirtatious tone, style and pricing story–28% and 14% off in keeping with the Valentine's theme.

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These were rotating hero images on pebble.com and an email campaign. The email had a 14% CTR, which was a large lift, and the discounted product's (Pebble Time Round) sales numbers were 106% vs. forecast.

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Design: Nina Thomasian 

Copy: Stephanie Lager