Senior Copywriter/Creative Lead
Yelp Snap Ads
Snap is where things get a little crazy. I lead the team in concepting, messaging, and execution–– we went out to the streets and filmed stuff, edited stuff, tested stuff, and learned stuff. That's why almost every Snap video stars yours truly– who has time or money for actors when you have a week to turn something around? We’ve produced hundreds of Snap ads, most having over 1% CTRs, with some reaching over 2%, with strong ROAS/LTV.
All of these videos surpass the 1% CTR benchmark, some reaching up to 2%.
The video with the Boosted board (top row, middle) has been our highest performing Snap ad for 1.5 years. It's the one we can never beat. It has hundreds of millions impressions and over half a million installs. And it only cost the price of a Chipotle burrito...with guac.
Snap Lens
I worked with the creative team at Snap to develop a branded Yelp lens that was served to over 8 million Snap users. I owned everything from conception and functionality, to design and final approvals. It only took us 2 months, 85 emails, and 4 meetings but we got there!
Example of a Story Ad Copy Test
