For Yelp's 15 year anniversary we decided to do something a little unorthodox. Instead of celebrating ourselves, we decided to celebrate the businesses that have changed people's lives and saved people's days. Because without them, Yelp would be nothing.

 

I lead the team on strategy, messaging, creative direction, copy, and final execution. 

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Senior Copywriter/Creative direction: Stephanie Lager, Rowena Harris, Copywriter: Alex Cook

Motion graphics & graphic design: Patrick Riggs and Eugene Aquiler

Director: Chloe Fitzmaurice-Shean; Shot and edited by Dan Williams

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