Senior Copywriter/Creative Lead
Yelp Valentine's Day Campaigns
For Valentine's Day, I pitched two multi-platform concepts to test: a lifestyle love story "Yelp: A Love Story" and a magical app-focused video "The Magic of Yelp," which highlights the top searches on Yelp during Valentine's Day. We delivered 143 assets across multiple video and static channels. I lead the team on every touch point: script, messaging, UI, actor selection, wardrobe, props, location, music, editing, etc. Both concepts exceeded CTR and CVR benchmarks and were repurposed into evergreen concepts to run after Valentine's Day.
Lead Copywriter: Stephanie Lager; Copywriter: Alex Cook
Designers: Patrick Kenney, Austin Roach
DP: Kelly Dessoye; Editor: Chloe Fitzmaurice-Shean
Yelp: A Love Story
Channels: Youtube, Snapchat, Facebook, Instagram, Google, Mobile display, Pinterest, Twitter
Yelp: A Love Story
Fall in love with your coffee shop. Download Yelp to search local favorites.
Love is finding everything at your fingertips. Download Yelp to search 5-star businesses.
The Magic of Yelp
Channels: Youtube, Snapchat, Facebook, Instagram, Google, Mobile display, Pinterest, Twitter
Magic of Yelp
A Make magic this Valentine’s Day. Download the free Yelp app.
B Plan the perfect Valentine’s Day. Download the free Yelp app.
Find more to love this Valentine’s Day. Download Yelp and search everything you’ll need.
Don’t forget to smell the roses this Valentine’s Day. Find the perfect bouquet on Yelp.