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Yelp Valentine's Day Campaigns

For Valentine's Day, I pitched two multi-platform concepts to test: a lifestyle love story "Yelp: A Love Story" and a magical app-focused video "The Magic of Yelp," which highlights the top searches on Yelp during Valentine's Day. We delivered 143 assets across multiple video and static channels. I lead the team on every touch point: script, messaging, UI, actor selection, wardrobe, props, location, music, editing, etc. Both concepts exceeded CTR and CVR benchmarks and were repurposed into evergreen concepts to run after Valentine's Day. 

Lead Copywriter: Stephanie Lager; Copywriter: Alex Cook  
Designers: Patrick Kenney,  Austin Roach
DP: Kelly Dessoye; Editor: Chloe Fitzmaurice-Shean

Yelp: A Love Story 

Channels: Youtube, Snapchat, Facebook, Instagram, Google, Mobile display, Pinterest, Twitter

Yelp: A Love Story

Yelp: A Love Story

Play Video
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Fall in love with your coffee shop. Download Yelp to search local favorites.

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Y000019-21_FB_Search_VDay2-Broad__Static

Love is finding everything at your fingertips. Download Yelp to search 5-star businesses.

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The Magic of Yelp

Channels: Youtube, Snapchat, Facebook, Instagram, Google, Mobile display, Pinterest, Twitter

Magic of Yelp

Magic of Yelp

Play Video

A Make magic this Valentine’s Day. Download the free Yelp app.

B Plan the perfect Valentine’s Day. Download the free Yelp app.

Y000018-09C_DSP_Search_VDay1-Pasta__Nati

Find more to love this Valentine’s Day. Download Yelp and search everything you’ll need.

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Y000018-06A_DSP_Search_VDay1-Florist__St
Y000018-05B_DSP_Search_VDay1-Chocolate__

Don’t forget to smell the roses this Valentine’s Day. Find the perfect bouquet on Yelp.

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